User Experience Perspective - Loot Crate Website

Analyzing Loot Crate website from the user experience perspective:

I was wondering what are these black mysteries boxes that my brother receives every month. My brother is very obsessed to movies, TV series, super heroes. He got to know about Loot Crate from YouTubers who are big fans and obsessed with the same things.  He treats himself every month by receiving the box, all he knows is the theme of the month, but the products inside the box are surprise. The box includes t-shirts, figures, mugs and other exclusives. I love the concept and since it is only an e-commerce, I decided to analyze their website form a user experience’s point of view. 

Loot Crate

Loot Crate incorporation is the worldwide leader in fan subscription boxes. It has founded in 2012. In its first five years, Loot Crate has delivered over 14 million crates to fans in 35 territories across the globe. Loot Crate partners with industry leaders in entertainment, gaming, sports, and pop culture to deliver monthly themed crates.

By searching on Loot crate, it can be found easily at the beginning of the searching page. Loot Crate has a friendly user navigation. When the user navigates the website, there is an orange button appears clearly on the home page to get your Loot Crate. By clicking in that button user can select the subscription plan, and the very important point is Check Out box is at the same page which make users doing their purchase decisions faster. Also, there are other four choices in the header bar.  The logo is on the left top which take the user back to the home page.

Loot Crate website is very simple. It has few options to select and it works as steps. Pick a crate and get Loot Crate which is the main concept of Loot crate website. Also , they have gifts option, and the new option is Loot Vault which is an online store that selling some of their exclusives.

The website is colored in black which I believe it refers to their black mysteries boxes. It has a lot of empty spaces that give the user the ability to navigate and find the options clearly.

Loot Crate influenced by social media especially YouTubers; such as, New Rockstars ,the concept of their videos' is breaking down movies, trailers, and TV series. At the end of their videos, they usually offer Loot Crate discount on exclusives stuff related to the theme that they already talked about in the video. As a result, users will have the desired to subscribe and get that pleasant experience. The website is very easy to use and all the options are clear. It is worth trusty to subscribe, all their contact information available on their website and social media accounts are verified. In addition, my brother has subscribed and he is satisfied of what he receives every month.

Loot Crate offers a good perceived value. The contents of the box generally cost more to buy individually than the shipped loot crate costs.